Online casinos use different methods to attract and entertain users. Bonuses allow you to try out the software in a paid mode, and promotions with replenishment increase visitors’ bankrolls. However, loyalty programs, which almost every operator has, are used more to retain regular customers. According to their terms, players receive additional privileges upon reaching a certain level.
Bonuses
Bonuses are one-time offers that allow the player to receive additional funds, discounts, or free bets. First of all, beginners are interested in sign up bonus in casino. Let’s consider this option using the OneDun platform as an example. The casino welcome bonus consists of providing additional funds. With the first deposit, the user receives a doubling of the amount up to 10,000 USDT. With the second replenishment, the user already receives 150% of the amount up to 1000 USDT. The third deposit already gives 300% up to 4000 USDT. However, this offer also has its drawbacks. This amount must be wagered. Otherwise, this welcome pack is perfect.
What is an Online Casino Loyalty Program
Safe online casino should introduce a good program for loyal clients. This reward system is for customers regularly visiting and playing on the gambling platform. The program allows you to encourage users to make deposits and complete tasks. Players’ actions are assessed using points, which are often called comp points (CP). Accumulating a set number of bonus points increases the client’s status on the gambling platform.
New levels allow users to receive personal offers and provide some other benefits. At the same time, the psychological factor is included since, with increased status, players begin to feel their importance. Therefore, clients strive to rise as high as possible in the program.
User Statuses
Players’ success in the loyalty program is assessed by assigning a new level upon reaching a certain number of component points. In the system description, site clients can immediately see what they need to do to obtain the next status. After registration, all users are usually immediately assigned to the first level, which is called Guest, “Newbie,” or “Beginner.” The following options are used to name other statuses:
- Skill designation – “Amateur,” “Lucky,” “Experienced,” “Expert,” “Favorite of Fortune,” etc.
- Precious metals or stones – “Silver,” “Gold,” “Ruby,” “Platinum,” etc.
Casinos offer different ways to earn CP. Operators may have one or several ways to get bonus points for:
- Active play. In this case, bets are converted into points.
- Making deposits. Every dollar deposited into the account is converted into points.
- Completing tasks. The client must complete specific actions to get a fixed number of points. These could include thoroughly filling out a profile, passing verification, playing for money for the first time, opening one or more machines daily in paid mode, etc.
The number of comp points is displayed on the balance. As a result, the player knows how much he needs to collect to get a new status. You cannot buy bonus points.
It is also worth knowing that different percentages are set for games, which are considered when scrolling bonuses. This parameter also affects the accrual of CP. For example, if bets in machines are estimated at 100%, then $20 will bring 1 point. For roulette, the contribution parameter is set at 25. This means that to get 1 CP, you will have to scroll $100. There are machines in which bets are estimated at 120% or more.
What Privileges Do Players Receive
Casinos offer different bonuses for their clients. One option is to assign a personal manager or offer casino cashback bonus for lost funds. Bonuses are also given, and invitations to closed tournaments are sent. The most common privileges are discussed below.
Exchange of Bonus Points
Comp points allow you to raise your status in the loyalty program and provide the opportunity to receive real money in the future. A conversion rate is set for bonus points, which improves with assigning a new level. As a result of the exchange, the player usually receives real money, which can be immediately withdrawn from the online casino.
Some operators also allow clients to purchase bonuses for collected comp points. For this purpose, a separate section with a store is placed on the site.
Cashback
Return of lost funds can be part of a loyalty program. At the same time, some online casinos assign cashback to all registered clients, while others only assign cashback to users with a certain status. The percentage of return increases with the status increase. Cashback is paid in real money or to a bonus account with a minimum wager. So, users can get from online casino real money or points.
Payments
An incentive to reach new heights in the program is an increase in the amounts available to the player for withdrawal within a specific time.
Personal Offers
Privileged clients receive separate offers with special conditions unavailable to other players. It emphasizes the status of users. Such bonuses are given one-time or ongoing, for example, every week. Players will find available offers in their profile on the casino website in the “Promo” section.
One of the options, the size of which increases with the growth of the client’s level, is a no-deposit bonus on the birthday. It is provided to users who have confirmed their identity. The bonus can be activated within 7 days before or after the birthday.
Personal Manager
Players appreciate the high-quality service of the support team. You can get a personal manager to help solve problems by advancing through the loyalty program.
Such an employee is allowed not only to write messages in the chat, but in some casinos, even a phone call is available. You can always request individual bonuses through a personal manager.
Free Invitation to Tournaments
Tournaments are one of the options for promotional activities on gambling sites, which last from a day to a month or more. Participation in them is usually free. To do this, you must make the required number of qualifying bets. In some casinos, participation in tournaments must be purchased.
Conclusion
Of course, it is optimal to combine both types of benefits. In this way, the platform will be able to attract and retain users. In addition, such a program adds an element of competition to gambling, increasing engagement.
