Gamification is a popular marketing strategy/business tool used in many industries to enhance customer engagement and motivation and make activities more interactive and enjoyable.
For example, it’s used in the iGaming industry to boost player retention, reward them for their loyalty and participation, and hopefully keep them coming back to the same website to play their favourite games rather than looking for somewhere else to play.
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How do Canadian online casino operators use gamification to increase revenue?
Canadian online casino operators use gamification tools to enhance the player experience and reward them for their participation. The aim is to increase customer loyalty and create a fun and memorable experience.
There are many different gamification techniques used to enhance the user experience, and some of the main ways it is used in the iGaming industry are as follows:
- Daily log-in bonuses
- [Multi-tiered] loyalty rewards programs
- Online slot tournaments
- Prize draws/raffles/giveaways
- Progress bars
- Challenges/leaderboard promos
- Promotional offers and bonuses
Almost every online casino in Canada uses gamification as a business model to boost retention and make the experience more enjoyable for people who play on their websites.
Are online casino loyalty programs worthwhile?
Yes and no. Online casino loyalty rewards programs are only really worthwhile on legally permitted sites that are fully licensed and regulated by your region’s central iGaming licensing authority or gaming commission.
Trusted websites that hold licenses from reputable authorities will run lucrative loyalty rewards programs that actually benefit the player. They are usually multi-tiered loyalty programs, meaning that players can unlock bigger and better bonuses the more they play – no strings attached.
However, on unlicensed and unregulated sites, which must be avoided at all costs, the loyalty rewards programs usually come with unfair/unrealistic terms and conditions and do not benefit players in any way.
When you become part of an online casino loyalty program on a trusted site like LuckyKoala, for example, you will earn points each time you play your favourite games, and then when you have racked up enough points, you can head to the Gamification store to exchange them for some fantastic rewards.
Are online casino bonuses worth claiming?
Again, online casino bonuses, whether they are part of the loyalty program or one-off promotional offers, are only worth claiming on reputable sites. You should never sign up to unlicensed/unregulated sites because they usually won’t come good on any of the bonuses they offer.
Today’s safest Canadian casino sites are known for attaching low to medium wagering requirements on their bonuses, and any real cash winnings you have left over after completing the wagering requirements within the time stated are yours to do with as you please.
Final thoughts
Whenever you take advantage of online casino bonuses, loyalty programs, leaderboard challenges, and any other gamification elements on your chosen casino site, the most important thing you must remember to do is to read the terms and conditions to ensure you get the most out of those offers.
Finally, remember to gamble responsibly when racking up loyalty points and spending within your means.
Take frequent session breaks, consider setting deposit limits or win/loss limits, and avoid chasing your losses. Doing so will keep things safe and fun and will ensure you never exceed your initial spending budget.
